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The creation of emotional advantages
Jaron Wikler, development director at AddingValue discusses how experiential can be used to create emotional advantages. “Daddy; please read me a long copy advert before bedtime,”….. asked no child...
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Building ‘real world’ digital brand experiences
Andrew Stothert from Brand Vista discusses how brands can maximise the positive effect of a ‘real world’ brand experience in a way that’s impossible to match with a purely digital approach. The most...
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Embodied brand experiences – the new frontier
Lewis Robbins, senior associate strategist at Jack Morton Worldwide discusses the importance of physical experiences, and how they are deeply bound up with how we think, feel and behave. Picture the...
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Blog: Taking brands into the realm of the senses
Creating more sensory experiences can give brands stronger personalities and deepen engagement with consumers, says Ian Priestman, head of experiential at Blackjack Promotions. “Galleries are...
View ArticleWhy experiential events will be a popular choice in 2016
As brands fight it out for a piece of the spotlight the role of experiential is only set to increase, predicts Phil Boas, director of brand engagement at Paragon. Advertising and branding have become...
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CES 2016 – the innovations that will enhance experiential brand activity
Alex Groom, comms specialist at Havas SE Cake reports on the innovations at CES 2016 that are likely to have a positive impact on experiential activity. By now the bright lights of Las Vegas will just...
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Projection mapping is just the start
Ed Daly, managing director of Seeper, talks about his belief that projection mapping is just the start for brands when it comes to using creative technology to provide immersive consumer experiences. I...
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Five things to remember when creating an immersive experience for your brand
Imogen Hammond, group creative director at Drive Productions, shares her tips on what you need to consider when creating an immersive brand experience. 2015 saw a continuation of the trend towards...
View ArticleWill experiential save the high street?
Ian Priestman, head of experiential at Blackjack Promotions, discusses why smart retailers are scrapping traditional retail design in their physical stores in favour of more immersive environments....
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Stop saying millennial
When was the last time you met 75.4 million people who are all the same, asks Hayley Lawrence, director of events at agency Brand and Deliver. Millennials. They want everything for free and think...
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